FormaOnline store for a furniture makerConcept project
A furniture store where the products do the talking
Online store for a furniture maker. Editorial: bone white, black type, one warm accent.
The business problem
A small furniture workshop sells through Instagram messages. They need a store that looks as considered as the pieces and takes payment without back-and-forth.
Our solution
Big product photography, very little chrome, and a three-step checkout. Each product page answers size, material and delivery time above the fold.
Key features
Products first
Large photography and very little interface around it.
Made-to-order options
Wood and finish choices with the delivery time beside them.
Three-step checkout
Delivery, details, payment. Totals shown at every step.
Fewer messages
Size, material and lead time answered on each product page.
The flow, screen by screen
- Covers
- Online store, Product pages, Checkout
- Visual direction
- Editorial: bone white, black type, one warm accent.
- About this project
- A concept made to show our process. Forma is not a real company and this is not client work.